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About
Brands
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Careers
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Creative Brief
Creative briefs are essential for aligning teams, clarifying project goals, and ensuring consistency, focus, and direction throughout the creative process.
Name
*
First Name
Last Name
Email
*
Brand
*
Please select the brand for this project.
Disc Makers
BookBaby
OnPress
Other
Project name
*
Date of project requested
*
MM
DD
YYYY
Project background & objective
*
Provide relevant project background information, including the business objective this work will impact.
Marketing objective
*
How will this work impact marketing objectives such as brand awareness, lead generation, or quote conversion?
Measures of success
*
How will the creative be measured? KPIs, sales, clicks (should tie back to objectives above)
Target audience
*
Who is the most critical audience for this work? Why?
Customer benefit
*
What do we want the audience to know?
Reason to believe
*
Why should the customer care about what we tell them?
Deliverables
*
What needs to be delivered – printed piece, web page, video, etc.?
Content creation
*
Do you need copy and design? Or are these being supplied to Marketing?
Mandatories & considerations
*
What must/must not be included, plus any other considerations to be accounted for.
Timing/due date
*
Project deadline, key milestone dates
MM
DD
YYYY
Stakeholders
*
Who needs to be consulted in this work? Who will approve the final product?
Thank you for your submission!
If you need to contact production please email:
MarketingCreative@diymediagroup.com
